Diamond State Romance Authors

Presentation Recap – Saturday June 16, 2012


The Presentation on Saturday was Blog Tour Like a Rock Star.

The recap is a reprint of a blog I wrote for WritersInTheStorm and was the basis for my talk. It was written and posted at the end of my blog tour celebrating the release of TEXAS TWO STEP in February 2012. The freebies noted at the end of the post are available for asking!

Here is what I learned:

I picked up more new people via posts on book review sites than I did from fellow author sites. I didn’t expect this. I’d thought that an author would have fans who visited her blog on a daily or regular basis and that they’d be interested in this new author (aka…me) and check me out.

Plan far in advance if you want to schedule a blog on a book review site. I learned this when looking for sites to host my tour. One site was scheduling for February posts back in October. All their blogging slots were gone in hours. Most of my February posts were scheduled in September, October and November. So PLAN AHEAD. Months ahead.

Take advantage of reader yahoo loops sponsored by your publisher. Texas Two Step is published by Samhain Publishing. Samhain has a yahoo loop, Samhain Café, which was set up for their authors to interact with Samhain readers. I snagged quite a few blog tour followers from posting at the café.

Extra Steps I Took To Help Make My Blog Tour A Success

I wrote a prequel for my debut book, Texas Two Step, and posted episodes from the prequel for the two weeks prior to my book’s release to stir up interest in the main characters.

I jumpstarted the project by creating a separate blog at Texas Montgomery Mavericks.

Each of the prequel episodes were written in MS Word, converted to pdf and uploaded in a separate blog post. This allowed me to schedule that day’s installment of the prequel to go live on the right day at the right time. I used pdf because it prevented readers from copying and printing the files. Uploading a pdf file on a WordPress.com blog is just like uploading an image.

Would I do a prequel again? Absolutely.

What would I do differently?

First of all, I wouldn’t have waited until the last minute to write each prequel episode. They should have been written about two months before the tour started. Writing and editing each installment required a sizable chunk of time. It was a ton of work, but I have no regrets.

Realize that each installment of Texas Two Step-The Prequel required that I prepare THREE separate documents.

Second, if you are going to do a book blog tour, write guest blogs four to six weeks before the tour begins. There is a reason for this. Writing so many guest blogs in such a short time drained my creativity. I’ve hardly written a word on my current WIP. By the end of each day of my tour, I was brain dead. I’d used my “daily allotment” of clever phrases on blogs, instead of my WIP. Prewritten blogs save a lot of headaches, plus they can be tweaked as the tour proceeds.

Third, I crammed lots of blog visits into a tight window. My thought was to blast the internet with my presence. That was a mistake for a number of reasons.

What Makes Your Blogs Popular With Commenters

Guest posts with no giveaways will draw fewer people. We (the normal public) like freebies and prizes. Many guest bloggers have a backlist that they use as prizes or give-aways. Not me. Texas Two Step is my debut. What to do?

My author friends stepped up to the plate and donated books to use as blog prizes. The vast majority of these books were digital thus eliminating postage expense. Getting them into the hands of winners was easy. Plus, my friends got PR out of the deal when I posted links to their websites, Twitter and Facebook accounts as well as posted a small cover picture of the book of the day.  I also had two freebie giveaways for anyone just for the asking. Those are still available! See the bottom of this post.

Readers love book gift certificates. I also gave away five $5 gift certificates to the Samhain Bookstore. Since during my tour Texas Two Step was discounted from $5.50 to $3.85, winners of the gift certificate could buy my book (hopefully) and have money left over to go toward another Samhain book. One of my winner let me know that when she went to the Samhain Bookstore, she got a 40% discount for being a first time buyer. With the $5 gift card and a 40% discount, she bought multiple books including Texas Two Step. A win-win for me, my publisher and the reader.

Recognize the person who faithfully follows the tour. I have a “Faithful Follower Award” to give to the person who visits and comments on the most stops on my tour. The prize is a $25 gift card to the online store of the winner’s choice. This award has prompted commenters to come back time after time.

Respond to comments. I hate to visit a guest blog, leave a comment, and the author on tour doesn’t have time to stop by and respond. IMHO, that’s just rude. If you are going to blog, then you need to respond. I went on my tour to connect with people. Yes, it’s a enormous time suck to respond to each person, but this is person-to-person marketing, the most powerful mode of reaching potential readers.

A Note of Caution: Do not giveaway copies of your new book. I am told that this will prompt people to wait on buying the book, trying to win a copy instead. I think I ended up giving away only 3 advance reader copies.

Those are a few of my thoughts about my experience. Feel free to ask me anything. I never could keep a secret!

If you want to learn more about me check out these links:
My website, CynthiaAlba.com, Facebook. Twitter, group blog, Everybody Needs A Little Romance , and my personal blog, Cyndi’s World 

And if those aren’t enough, Sign up for inside scoops and special contests by receiving the newsletterI share with my blog buddies.

Texas Two Step is available at Samhain, Amazon, and Barnes & Noble or you favorite online bookstore.

And as I mentioned above, I do have a couple of freebies just for the asking!