Post, or not to post? What is too much when it comes to marketing your book?



I have my first full length novel coming out in ten days and like any other new author I have been doing everything I can to get the word out. I have blogged, tweeted, triberred and face booked every step I’ve taken. This is what I thought you were to do until I read a post in the Writer’s Journal. This is a great magazine that I found very useful, until now.

The article was titled “Enough is Enough”. The writer went into a rant on how he was being bomb barded by face book posts and tweets about author’s upcoming books. He stated that it got to a point where he just hit delete and never opened, or responded to them anymore. He continued by stating that was ineffective marketing and will result in losing readers instead of gaining them. I panicked. I have not been spamming everyone with my new release, but I was going to. He went on to discuss the ladder effect on how to build an audience then send out new release information. He stated that if you do not have an audience your new release will land on deaf ears. I’m hyperventilating at this point. Everything I have read, and information I have begged for, according to him was wrong. I have a book coming out soon and everything I planned, he states will push readers away. Now what am I to do?

Well I can tell you with my lack of experience I figured that I couldn’t be faulted by my newbie mistakes, or at least I hope not.  I re-read the article and from what little information it had about him he was a professional marketer trying to sell a process, or I hoped it that way.

I decided to poll friends and other authors to see what they thought, that was a mistake. Everyone has a different idea about what is the best way to market. But what they all had in common was you needed to get you name out there and the only way I see to do that is facebook, twitter, tribber and blog spots. So against his best advice I am going to continue to trudge forward and push my information out to anyone who will listen to me and read my posts.

So starting tomorrow I plan on posting, and pushing. What I do know is I’m my own marketer and the best way to get my name out there is to get in front of anyone who will listen. I even got brave and e-mailed a few award winning New York suspense authors and asked if they would review my book. Doesn’t hurt to ask, right?

What do you think, is he right?  If so, what marketing technique do you use?

Not going to miss a chance to brag.

Rescued from the Dark, published through Black Opal Books will be released on February 16, 2013. It will be available through Amazon, Barnes and Noble and the publisher’s web site.

Until next time.



3 thoughts on “Post, or not to post? What is too much when it comes to marketing your book?

  1. I seem to remember a lot of people pushing 3.8 million dollars for a 30 second spot a few days ago, including Coca Cola, whose name is know around the world! I don’t think you ever stop marketing yourself. That last person may just be then one whose looking for you.

    P.S. Never miss a chance to brag 😉

  2. You’re doing everything I’ve ever been told to do. I will say, it annoys me to get spam in my inboxes from authors on GR and FB, but I don’t consider self-posts on social media sites as annoying. As an author with a small press, I’m still struggling for a market, and finding it nearly impossible without spending money or time I don’t have. I’d rather spend my energy writing. 🙂

  3. Fine to post your release but don’t post it like a million times.

    Your first mistake is in your post. NEVER say “my book is available at…..” and expect people to do a search for your book. Give the direct buy links to your book. Make it easy for someone to buy your book.

    Don’t post long excerpts on Facebook or blog posts. Put those excerpts on your webpage and then paste a direct link to that excerpt.

    Do a blog tour to introduce yourself to readers. Don’t do a blog tour to “sell your book.” Doesn’t work. You need to meet readers, chat with them, become friends with them. They will try your book because they like you and they like the description. Most people won’t buy books from unknown people.

    Do post links to reviews of your book.

    Make sure your Amazon page, B&N page, website, etc are all up to date for when people visit.

    Good luck

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