Brinda Berry · Marketing/Promotion · tools · Uncategorized

Advertising the Goods by Brinda Berry

Chasing LuckMy goal for this week is to entice readers to pick up a copy of my new release CHASING LUCK. This isn’t my first book. You’d think I would have a marketing plan ready to roll. The truth is this. There aren’t enough hours in the day for me to execute all the grand ideas I have about marketing. I’ll share my marketing quest with you.

I’m well-versed in all the social media sharing techniques. There’s quite a bit of shouting into the crowded world of Facebook and Twitter. What can I do to stand out? I need eye candy. Things that don’t come out and yell, “Buy me!!”

And I need marketing promo items that are cheap exceptional but economical. I do have a small, teeny-tiny marketing budget.

For instance, I’m attending the RT Booklovers Convention in NOLA this month. Due to my procrastination and unknown release details, I do not have promo ready for the convention. I ordered goods for my other books, but I’d like to include this new one. I know I could design and pay for rush delivery. Instead, I will be taking a tip from my author friend Ciara Knight and using some fun software I recently discovered.

I’m one of the author hosts for a Scrapbook Mania reader session and would love some promo for that session. Join me as I work through the process of creating and ordering some promotional cards.

Step One: I am clicking over to PicMonkey.com. You can use a free account. I have the premium service account for a year which was a small fee. The only difference is some extra features. This isn’t a full tutorial, but you should spend time playing in the online software before you have a deadline on creating a product. I suggest you make book teasers (those images plus great lines from your book) to get the hang of it. I started a new project and pulled in my book image.

Screenshot 2014-05-03 08.15.07

There’s a toolbar on the side and I will select text to add to my project. If you are unfamiliar with graphics software, I’m using a transparent background that displays as a checkered board. No worries. Those blocks won’t show up in my end product. I chose text in a style to match what was already in the book cover created by the book’s cover artist. I also used the eye dropper tool when I pulled up color choices so I could match the color of the text. I rotated one block of text.

Screenshot 2014-05-03 08.30.07

 

Step Two: Save in Picmonkey’s size called “Bubbles” for great resolution in printing. Check the setting by clicking on the tiny gear icon above your project.

I am showing you the bare minimum. You could play with the different backgrounds, frames, and textures. Here is a tutorial I found on YouTube, https://www.youtube.com/watch?v=NBIdN_QQlUs .

Step Three: I’m going to use Walgreen’s for the photo processing. I have a 40% off coupon in my email. I also can easily go to the store for pickup. The 4X6 photos are usually $.20 each or $.29 same day pickup. With my coupon for 40% off, that will be highly affordable. With the coupon, I can order 100 photos for $12. Make sure to preview the cropping in case something important gets cropped.

Screenshot 2014-05-03 09.23.09

 

While I was at it, I decided to make a collage in case I want to print something else. I will order a larger print of it.

Chasing Luck Collage

I’m excited to pick up my order today. I can also print labels with a QR code to stick on the back of the 4X6 photos. This will take readers to my website. Since I’m planning to use these at a scrapbook session, the 4X6 photo cards will be great mementos.

Hope you have fun creating your next promotional item.

BIO: Brinda lives in the southern US with her family and two spunky cairn terriers. She’s terribly fond of chocolate, coffee, and books that take her away from reality.
WEB
BLOG FACEBOOK TWITTER GOODREADS YOUTUBE

 

UPDATE: The order was placed and picked up on the same day at Walgreens. Total cost = $19.06 for 121 pieces. photo (38)

 

 

 

 

Advertisements

6 thoughts on “Advertising the Goods by Brinda Berry

  1. Thank you for sharing. I will be in New Orleans for RT Booklovers Convention, too. I am attending some classes, hoping to learn from those who have published. This is a prime example of what I need to learn. I use pic monkey already but would not have thought of sending them to be printed to use as swag. Congrats on your release. I hope you have a great time in NOLA- maybe I’ll see you there. 🙂

    1. Hi Jessica,
      I use Gotprint.com for ordering bulk quantities and it is less expensive, but this worked for my quick and easy swag. I hope to see you at RT!

  2. I didn’t even know you had this blog. Looks like I’m not that good of a stalker…yet.

    Excellent idea. I’m going to check out the website. I just learned about QR codes about a month ago, battled getting them to print, finally had to do it from word program rather than picture program because as a picture, it was trimming the edges of the code.

  3. Oh that’s a great idea! I might have to steal it. I don’t have anything to hand out for one of my stories at RT and had planned on printing out a picture of the cover and framing it but maybe I’ll do this too… 🙂

Comments are closed.