When it comes to marketing, it’s difficult to know what works and what is just plain embarassing. Many authors post on social media online and take a best guess on success. A better method is to track consumer clicks and compare that to sales. Using a URL shortener can help you determine if your book advertisement is working.
Here’s an example of how a person can track clicks. I sometimes use https://bitly.com to track my links. I have an account with this site and routinely create lots of custom links for each novel I publish. I created custom links for my novel Chasing Luck and used those in the text of a Facebook ad I ran in late December. The ad promoted a giveaway for an ebook (not the one pictured) and signing up for my newsletter. I asked people to tag friends and comment on the photo ad.
The readers involvement with my ad could end there. But it didn’t. In the Facebook ad text, I included links to buy my book. I was curious if people would click on my book store links as well as signing up for the newsletter.
Remember, the goal was to encourage subscribing to my newsletter. But I did want to get the most exposure, so including the book links seemed smart. Did people click?
Dec. 27th – 8 clicks / Dec. 28th- 7 clicks / Dec. 29th – 3 clicks / Dec. 30 – 8 clicks / Dec. 31- 2 clicks
Facebook users clicked on the other store links as well. Did I have sales those days? Yes. I can’t guarantee that the two are linked, but I’d like to think including the links did tempt a few people to purchase a book.
There are many link shortener sites and it’s wise to choose a reputable one. You want to know the site will be around for a while, especially while you are using the short link. Many people use other services and I advise you to do your research about Bitly links or any service you use. Another site I routinely use is goo.gl (Google’s service).
Have you ever used a link shortener? Recommendations or tips?