Megan Mitcham

Megan Mitcham – The P-word

I’ve heard the word PROMO so often over the last three years that when someone utters the P-word my shoulders hunch, my brows crinkle, and falling into a yawning chasm suddenly doesn’t sound so bad. I’d spent hours upon hours researching Marketing and building my platform, but I’d neglected the P-word. I spent all my time writing and marketing and none promoting. Nope, I’d never bought an ad nor successfully infiltrated the Book Bub camp.

Approaching my first publish-aversary, October 1st, forced me to look back over the last year. I’d written a bunch of books and sold a nice amount of books on my own, but what could I do with a little–brace yourself for the ugly word–focused PROMO?

I don’t know the answer yet. But I’ve taken the steps to have one by my DSRA post next month.

  1. Goal of the PROMO – Broaden my readership.
  2. How – A brand wide anniversary sale, every title I own on special and three gift card giveaways.
  3. How long – One month.
  4. Where – Every vendor.
  5. Ads – Kindle Nation Daily, Freebooksy, Bargainbooksy, Book Gorilla, and I have more work to do today.
  6. The images – Clear and concise that incite the reader to action.

promo banner 1500x760Promo Banner Giveaway 1500x760Money invested and fingers crossed. I’ll report my findings next month. Wish me luck!!


Megan Mitcham

USA Today Bestselling Author

Sizzling Suspense – Are you sizzling yet?