I’ve heard the word PROMO so often over the last three years that when someone utters the P-word my shoulders hunch, my brows crinkle, and falling into a yawning chasm suddenly doesn’t sound so bad. I’d spent hours upon hours researching Marketing and building my platform, but I’d neglected the P-word. I spent all my time writing and… Continue reading Megan Mitcham – The P-word
I held a cover reveal for my first book last week. As is maybe the nature of most things in life, I didn’t know anything about book covers, much less cover reveals until I needed one. But I did need one, and here’s why. I’ve worked hard at learning the craft of novel writing, and… Continue reading Pimpin’ (a book) Ain’t Easy by Jen Crane.
I’m not a lady of the night. A character in my debut novel, Enemy Mine pretends to be one. And I’ve sure been acting like one, flouncing my goods over the net to promote my new babies. With releases and promotion come numbers. So, let’s crunch some together and see what we learn. Below are a list of… Continue reading Megan Mitcham the Promo Ho Ho Ho
When I first started down the writing road, I didn’t realize–or I didn’t give thought to–the promotion necessary to not only launch a new book but to keep sales going (and climbing.) It’s extraordinarily expensive, both in time and financial investment by the author. And the worst part? The author never really knows what worked and… Continue reading Promo or Trash